About us

HerParade logo with Hero Image

It is our mission to help women be confident, reach their goals and be the best version of themselves daily.

No matter what stage of life you are in, we want you to believe in yourself, feel comfortable with your true self and believe in your self-worth.

We want you to WALK with confidence.

It is proven time and time again, that with higher confidence you can lead a more meaningful, productive and happier life.

Your levels of confidence impact every area of your life, like the quality of your relationships with others, your career, business success, and the wider community too.

When you feel confident you are more likely to achieve the goals you set-out for in your life. 

We know that the concept of confidence and understanding it can be so intricate and complicated.

We are here to help.

Did you know?

A recent global study on women’s confidence found that women’s sense of confidence globally is low. Australia was ranked 6.3/10, which is considered low.

Further, women’s confidence is a relational and collective issue, not just a personal one.

Women often face obstacles when trying to achieve their goals, which makes them question the validity of their dreams.

In order to improve women’s confidence, it must be shared, inspired and grown with others. When women improve their confidence, they are able to thrive and communities prosper.

This is what HerParade strives to achieve. 

What we do?

HerParade is inspiring and empowering everyday women to be more confident on a daily basis.

This is actioned through:

We provide you with tools, knowledge and advice to help you feel more confident in daily challenges faced in everyday life. 

We are here to support women, celebrate women and support their causes, as well as give back to the community.

Join our Cheer Squad:

Join a group of women who share in HerParade's message and values, who want to help cheer women on and help them #walkwithconfidence!

You can join for free by completing the application here.

Cheer Squad members receive an Ambassador link with a $5 gift to spend on HerParade merch, as well as 10% discount code for friends and family. 

But the Cheer Squad is more than just an Ambassador program, it's also a group who has influence on shaping HerParade's messages, and how HerParade supports and cheers for women. 

View our meet-up event schedule here.